Formed in 1966 by British-born Iain Baxter (now IAIN BAXTER&) (b. 1936) and American-born Elaine Ingrid Hieber (b. 1938), N.E. Thing Co., or NETCO, merged art, commerce and everyday life to become a leader in Canadian conceptual art. The pair worked as N.E. Thing Co. out of their home in North Vancouver until 1978.