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Morris and Helen Belkin Art Gallery

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24 Jun 2021

General Idea

General Idea (1969-1994) was a Canadian-based art collective comprised of AA Bronson, born Michael Tims (Canadian, b. 1946), Felix Partz, born Ronald Gabe (Canadian, 1945-1994) and Jorge Zontal, born Slobodan Saia-Levy (Italian, 1944-1994). Their practice largely involved unconventional media of mail art, performance art and installation using ideas of appropriation, satire and conceptualism, often taking on political issues, most notably challenging dominant ideas of capitalist heteronormativity.  Through the focus on their activities as a collective, General Idea sought to remove the individualistic notions of artist-as-genius and further queer the art space through their integration of domestic life and popular culture with artistic practice.  Their work can be found in the permanent collections of the Vancouver Art Gallery, the Art Gallery of Ontario, the New York Museum of Modern Art, and the San Francisco Museum of Modern Art among others. The archive is held at the National Gallery of Canada. The collective’s activities stopped in 1994 when both Partz and Zontal passed away due to complications from AIDS.

Morris and Helen Belkin Art Gallery

University of British Columbia

1825 Main Mall

Vancouver, British Columbia,

Canada V6T 1Z2 Map

xʷməθkʷəy̍əm | Musqueam Territory

Contact

Telephone: +1 (604) 822-2759

Email: belkin.gallery@ubc.ca

Admission is free

Tours are available

  • Tue 10:00 am – 5:00 pm
  • Wed 10:00 am – 5:00 pm
  • Thu 10:00 am – 5:00 pm
  • Fri 10:00 am – 5:00 pm
  • Sat 12:00 pm – 5:00 pm
  • Sun 12:00 pm – 5:00 pm
  • Monday & Holidays Closed

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