An important Canadian conceptual artist and a leader in the avant-garde community, Vincent Trasov (b. 1947, Edmonton, AB) is a painter, video and performance artist. His work is often media-based and collaborative in spirit, involved with developing networks. In 1969 he founded Image Bank with Michael Morris, a method for personal exchange of information amongst artists. Trasov has made videotapes since 1971. In 1973, Trasov co-founded and co-directed the Western Front Society, an artist-run centre for the production and presentation of new art activity. Trasov gained international prominence with his performance as Mr. Peanut (in a Planter’s Peanut costume), an official candidate for Mayor of Vancouver in 1974. The Mr. Peanut role was intended as, amongst other things, a commentary about the perceived merging of art and politics. In 1981, he was invited to Berlin with Michael Morris as guest of Berliner Kunstlerprogramm, DAAD. He and Morris founded the Morris/Trasov Archive in 1990, housed at the Morris and Helen Belkin Art Gallery, to research contemporary art and communication. Trasov has had numerous international exhibitions and is represented in public and private collections in both Europe and North America. He presently resides in Berlin and Vancouver.
Between 1969 and 1974, Vancouver artist Vincent Trasov assumed the persona of the well-known Planters product logo Mr. Peanut as the framework for an ongoing performance art project. Trasov collected all things peanut and made drawings, photocopies, collages, photographs, videos, sculptures, and ceramics to illustrate how pervasive and potent the image of Mr. Peanut was in popular culture. In his most literal manifestation of Mr. Peanut, Trasov even constructed a human-sized costume that he would wear as he walked through the city, frolicked in nature, or performed on stage playing his violin and tap dancing with the Peanettes. This anthropomorphic animation of Mr. Peanut made its way across Canada, the United States, and into performance art history.
Perhaps his most broadly public project was the Mr. Peanut Campaign for Mayor in 1974 that he devised with fellow artist John Mitchell. Mr. Peanut registered as a candidate for Mayor of Vancouver in the civic elections and attended campaign debates and meetings, interacted with the public, gave press interviews, and was formally endorsed by the notorious author William Burroughs.
In his campaign, Mr. Peanut stood as a symbol for artists and their artistic aspirations, and another fellow artist, Michael Morris, outlined the campaign platform: P for performance, E for elegance, A for art, N for nonsense, U for uniqueness, and T for talent. The campaign motto was “Elect a nut for Mayor,” and Trasov’s performance brought Vancouver to national and international attention and received features in Esquire magazine and Andy Warhol’s Interview magazine.
This exhibition, which consists of photographs, press material, and ephemera representing the campaign, is timed to coincide with the Vancouver municipal election that takes place on November 15, 2014. Mr. Peanut takes us back to a time forty years ago when humour and irreverence could intervene into the civic bureaucracy—several candidates were not pleased with the attention he garnered—and hopefully will inspire us to think about the importance of participating in the democratic process. While Mr. Peanut did not succeed in becoming Mayor, he did garner a respectable 3.4 percent of the vote.
This exhibition is a collaboration between the Morris and Helen Belkin Art Gallery and the Walter C. Koerner Library at the University of British Columbia, and is made possible with the generous support of the Audain Foundation. Art in the Library offers new perspectives on contemporary art by presenting art that questions our current perceptions about the world around us.
Taki Bluesinger, Mr. Peanut in front of City Hall, 1974, photograph. Collection of the Morris and Helen Belkin Art Gallery Archives.
An important Canadian conceptual artist and a leader in the avant-garde community, Vincent Trasov (b. 1947, Edmonton, AB) is a painter, video and performance artist. His work is often media-based and collaborative in spirit, involved with developing networks. In 1969 he founded Image Bank with Michael Morris, a method for personal exchange of information amongst artists. Trasov has made videotapes since 1971. In 1973, Trasov co-founded and co-directed the Western Front Society, an artist-run centre for the production and presentation of new art activity. Trasov gained international prominence with his performance as Mr. Peanut (in a Planter’s Peanut costume), an official candidate for Mayor of Vancouver in 1974. The Mr. Peanut role was intended as, amongst other things, a commentary about the perceived merging of art and politics. In 1981, he was invited to Berlin with Michael Morris as guest of Berliner Kunstlerprogramm, DAAD. He and Morris founded the Morris/Trasov Archive in 1990, housed at the Morris and Helen Belkin Art Gallery, to research contemporary art and communication. Trasov has had numerous international exhibitions and is represented in public and private collections in both Europe and North America. He presently resides in Berlin and Vancouver.
Audain Foundation